Increase An Asset is a term used by businesses to describe an increase in the value of an asset, such as land, stocks, or equipment. It is typically measured in monetary terms—the difference between the original purchase price and the current market value. The most common way for a business to increase an asset’s value is through investment: buying something new and generating revenue or appreciation by employing innovation or better business practices. However, it can also be achieved through natural changes such as increasing resources or reducing expenses.