Increase assets and decrease liabilities is an accounting mantra that business owners and financial professionals abide by to help protect their long-term financial well-being. Put simply, it means that assets should be used to increase the value of a business while liabilities should be kept to a minimum. Increasing assets involves investing in things like property, equipment, inventory, or other investments that can add value to the business. Decreasing liabilities involves paying off debts, managing risk, and addressing cash flow issues to reduce the amount of money a business owes to creditors. By following this basic principle, businesses can ensure that they remain solvent and viable for many years to come.