Increase Revenue Debit or Credit is an accounting term used to indicate an increase in revenue or income. This debit or credit reflects the net income of a business for a given period, and it is recorded as part of the Owner’s Equity/Accounts Receivable account. Essentially, when a business has an increase in revenue from sales, services, and other sources, this increase must be recorded as an increase in the owner’s equity account and would be marked as a debit. On the other hand, when there is a decrease in revenue (such as refunds, sales returns, etc.), this decrease is represented by a credit in the accounts receivable column. By properly tracking increases and decreases in revenue, you can more accurately measure your company’s overall performance.