Initial start up costs are the expenses and investments associated with launching a new business. These may include developing and marketing a product, advertising and promotion, hiring staff, renting an office space, and acquiring necessary equipment and materials. Start up costs can vary considerably, depending on the size and scope of the business. It’s important for entrepreneurs to consider how these costs will be funded, whether through cash reserves or loans. Furthermore, it’s key to factor in ongoing expenses once the business is operational, such as employee salaries, insurance premiums and loan repayments. With careful planning and consideration of all aspects of initial start up costs, entrepreneurs can give their new venture the best chance of success.