Initiating Project Management is the process by which an organization identifies, evaluates and initiates projects to achieve their organizational objectives. The initiating process should be well-defined and closely monitored to ensure project success. This includes selecting appropriate project sponsors, ensuring clear scope definition, assessing risk and resource availability, as well as validating return on investment for each project. By adhering to these principles of Initiating Project Management, organizations can ensure that the projects they pursue have a greater chance of achieving their desired outcomes.