Intangible Asset Valuation is the process of determining the economic value of an intangible asset. This value can be used to inform strategic decision-making, assess potential risks and opportunities, or accurately allocate resources where needed. In a business setting, intangible assets are often calculated by considering factors such as expected return on investment (ROI), time value of money, market capitalization, comparables, cost approach, and discounted cash flows. All of these factors should be considered when making decisions regarding the best course of action for any given asset. Intangible asset valuation is ultimately when you can quantify the true worth of something that can’t be seen – it’s all about finding the real value behind what may seem abstract or invisible.