Inventory Allocation is the process of allocating specific products to specific customers or stores within a given supply chain. This involves setting criteria for how much inventory should be held in each store, at each point in time, and for each customer profile. It also includes making decisions about how to allocate different types of inventory, such as seasonal products, end-of-stock items, rush orders, and more. By making informed and data-driven decisions about how and where to allocate inventory, businesses can more efficiently use resources and increase profits.