Journey Entry is the point at which a customer, prospect, or other individual begins their relationship with an organization. This typically occurs when they make contact either through an online form, a phone call, or an email. The Journey Entry process offers organizations the opportunity to capture valuable data that can be used to support marketing efforts, optimize customer experience, and maximize the return on investment from current customers. By gathering information such as the customer’s preferred communication channel, the organization is better-positioned to provide tailored solutions down the line and deliver experiences that surprise and delight.