Key Performance Indicators (KPIs) are the most important metrics used to measure and evaluate the performance of a media company. KPIs vary from business to business, but typically include measures such as customer retention, website traffic, social media engagement, and sales. By measuring these KPIs over time, companies can track progress, identify areas for improvement, and make more informed decisions when it comes to their media strategy. With KPIs, businesses can target specific goals and evaluate their success in reaching them. Whether your company’s focus is on maximizing ROI or boosting brand awareness, KPIs provide invaluable insight into how effective your campaigns have been. It’s essential for all media businesses to configure and monitor their KPIs in order to stay ahead of the competition and grow their brand.