KPIs, or Key Performance Indicators, are measurable tools used to track and monitor the success of technology companies. Think of them as a compass that points in the direction of success. The goal is to use KPIs to create an evidence-based understanding of progress and performance in key areas such as customer acquisition, user engagement, product development, lead generation, growth rate, and more. Technology companies should track their KPIs over time to gain insights into areas that can be improved on and make sure they’re headed in the right direction. Put simply, if it’s important to your business, there’s probably a KPI for it.