Logistics and supply chain strategy is the art of optimizing the flow of goods, services, data, and money across an organization’s entire supply chain. This involves taking into account factors such as customer expectations, inventory requirement, supply and demand, geography, cost structure, warehousing capabilities, and transportation modalities. By managing these elements strategically, organizations can unlock efficiencies that reduce risk and increase profitability. Put simply – good logistics and supply chain strategy can make or break a business in today’s competitive world.