Machine learning prediction models are a type of artificial intelligence that uses data to make predictions. They allow businesses to uncover patterns in data and use those patterns to identify opportunities and risks. Machine learning prediction models provide insight into areas such as customer behavior, product performance, and market trends. By utilizing these predictive models, businesses can gain a better understanding of their data and make more informed decisions that lead to improved outcomes. In short, machine learning prediction models provide the intelligence to help businesses become more successful.