The Mark Up Rate Calculator is a tool used to help business owners determine the rate of increase necessary to bring their cost and desired profit margin into equilibrium. By inputting your current costs for a good or service, and your desired profit margin, the calculator will determine the rate of markup you must use in order to make an optimal profit from your product or service. This allows you to maximize profits while still remaining competitive in the marketplace. Put simply, it helps you hit the mark with pricing!