The Mark Up Rate Formula is a mathematical equation that provides business owners with an easy way to calculate their profit margins. By taking the product’s average cost and adding an additional percentage or fixed amount, companies can determine how much they should charge for goods and services in order to turn a profit. In addition to being an essential tool to track profits and estimate prices, the Mark Up Rate Formula can also help businesses plan for future growth by forecasting potential changes in supply and demand. It’s an invaluable tool for any business, so make sure you know how to use it!