A marketing agency agreement is a legally binding contract between a business or organization and a marketing agency. It outlines the services that will be provided by the agency, including any costs and fees associated with their services. The agreement also outlines how the agency will conduct itself and ensure confidentiality in the relationship. The agreement should also indicate how long the relationship will last and outline both parties’ rights to terminate the agreement. This can be a critical document for both the company and the agency, so it’s important to take the time to make sure it covers all of the necessary areas.