A Marketing Agreement is an agreement between two parties – typically a business and a customer – that outlines the terms of a marketing relationship. The agreement can cover both online and offline marketing campaigns and efforts, and should include details about the scope of work, payment structure, expectations, and any other relevant information. This type of agreement helps to ensure that all parties are on the same page when it comes to goals, deadlines, services rendered, etc. It’s also beneficial for ensuring that both sides recognize their mutual obligations and understand how success will be measured. At its core, a Marketing Agreement fosters an effective and mutually beneficial partnership.