A marketing business proposal is a document that outlines a comprehensive strategy to use marketing tactics and techniques to further the goals of an organization or company. It outlines how a company or brand will create, implement, and manage its marketing activities in an effort to meet specific business objectives. Marketing proposals should be concise and results-oriented, focusing on how a strategy will drive revenue, increase customer engagement, generate positive press, and/or build brand awareness. Strong marketing proposals include detailed research and analysis in order to present a clear picture of potential ROI and are successful when they emphasize the end result: higher profits for the company.