Marketing Campaign Management Process is a structured set of activities used to create, plan, execute and track the progress of a campaign designed to achieve a particular goal. It helps companies understand their customers’ needs in order to communicate and deliver value in the most effective way possible. With Marketing Campaign Management Process, businesses are able to identify their target audience, create and refine content, measure performance, and develop an actionable strategy that will engage and inspire potential customers. By leveraging an automated marketing platform, companies can take advantage of data-driven insights to optimize campaign effectiveness and increase ROI.