A marketing campaign workflow is the process of planning, executing, and tracking activities related to a specific marketing initiative. This workflow includes building customer personas, creating content that speaks to their needs, scheduling social media postings, and tracking the success of your efforts. By understanding how your target audience interacts with your content and following up with specific campaigns tailored to them, you can empower your business to be more effective in its outreach. With an organized workflow, you can focus on making meaningful connections with your customers and optimizing your results.