Marketing documentation typically includes key information such as research results, strategic plans, organizational statements, and brand guidelines that guide marketing decisions. It helps to create a consistent brand identity, build relationships with clients and partners, measure progress, and strengthen the potential of your company’s products or services. It provides teams with clear objectives for successful campaigns, helps to develop effective strategies, and offers resources for execution. Examples of marketing documents include white papers, press releases, case studies, product brochures, videos, and blog posts. When used effectively, good marketing documentation can help you stay organized and make sure you remain on track with your goals.