Marketing pricing strategies involves setting the prices of products and services with an aim to optimise profits and increase sales volume. It involves researching customer demand, assessing competitor prices, understanding the cost structure of the business, and setting a price that meets the targeted profit margin. Pricing strategies analyse the target market and come up with solutions to ensure optimal return on investment with regards to pricing. By developing various pricing strategies and implementing them, businesses can create positive experiences for customers while also increasing their profits.