A Marketing Service Agreement is a contract between a business and another entity, such as an individual or organization, that outlines the services to be provided, payment terms, and length of service. This agreement allows businesses to outsource their marketing needs, allowing them to focus on other aspects of running their business. The agreement will also often include reporting requirements from the marketing company, as well as any confidentiality provisions. By having a formal agreement in place, both parties are protected in the event of unforeseen circumstances or disputes.