A marketing services agreement is an official business contract that governs the use and exchange of marketing services between two parties, such as a company and a marketing agency. It outlines the specific details of the relationship: the duties and responsibilities of each party, the length of the agreement, the payment amounts, any limitations or restrictions, and any conditions of termination. The terms of this agreement are designed to ensure the successful completion of all marketing campaigns and initiatives, while protecting the interests of both parties. Without a marketing services agreement in place, effective collaboration won’t be possible.