Marketing Silos refer to the segmentation of an organization’s marketing efforts based on product, service, or geography. By isolating these different parts of the marketing process, organizations can ensure that goals are tailored specifically for each silo. This also allows for a greater focus on resources and budgeting for each group, so that marketing is held to a higher standard of efficiency and effectiveness. Additionally, Marketing Silos help departments collaborate more easily, as they’re better able to understand how their efforts are contributing to the overall success of the company. With a well-developed system of Silos in place, marketing teams have the insight they need to make data-driven decisions and deliver tangible results.