Marketing Spend Analysis is the process of gathering and analyzing data about a company’s previous marketing expenses to help inform future decision-making. This process helps businesses understand where they are investing their money, where they may be overspending, and how they can allocate their resources in more efficient ways. By using this analysis, companies can identify which marketing strategies are most effective, reduce overall costs, and ensure that campaigns are reaching their intended target audience. This allows businesses to maximize their return on investment and maximize the success of their marketing efforts.