A marketing sponsorship proposal is a document that outlines the details of a potential business relationship between a sponsoring company and an association or event organizer. It typically includes the specific financial agreements, ad placement, product integration and other obligations of both parties in order to maximize the success of each partner’s goals. The goal of any marketing sponsorship proposal is to create a mutually beneficial relationship that allows both partners to benefit from increased sales, brand visibility and recognition. By carefully crafting a proposal that offers mutual success, companies can maximize their return on investment and help ensure the success of their sponsored association or event.