oboloo Glossary

Marketing Strategy Doc

oboloo Glossary

Marketing Strategy Doc

Marketing Strategy Doc is a document that outlines the overall plan for an organization’s strategic marketing efforts. It sets the tone for all future marketing activities, providing a roadmap for success. At its most basic, it will define key goals and objectives, current market analysis, and a timeline of planned tactics. An effective marketing strategy doc should also take into account any potential changes in the marketing landscape, such as new trends or technologies, that could affect the effectiveness of the plan. By clearly laying out a company’s goals and objectives, stakeholders can easily see how the plan fits into the bigger picture to help drive results.