Marketing is the process of creating, promoting and delivering products and services to potential customers. It’s a combination of research and analysis, strategizing and planning, implementation, tracking and customer feedback. At its core, marketing is about connecting with people and understanding their needs in order to develop profitable customer relationships. It’s an ongoing dialogue between customers and organizations that involves engaging customers in meaningful ways that build trust and loyalty. In essence, marketing is how we communicate our value proposition to the world at large.