Measure ROI (Return on Investment) is a metric used to measure the profitability of a particular project or investment. It can help businesses decide whether or not investing in certain initiatives or activities will be worthwhile. It’s calculated by dividing the net gain from an activity by the initial cost of that activity, giving you a percentage or ratio of return on your total investment. With ROI as a valuable tool, businesses can make strategic decisions about where to invest their money for maximum returns. Invest smartly with ROI; it’s a reliable method for calculating your success.