Measuring Return On Investment (ROI) is a key indicator of a company’s economic performance. It shows the amount of money made in relation to the money invested, providing insight into how well the business is doing financially. To measure ROI accurately, companies need to track not only their investment costs but also profits from investments to determine whether or not their efforts are profitable. Comparing this data over time allows them to make educated decisions and changes based on financial results. ROI is an invaluable tool for businesses to assess their success, helping them make better decisions that will maximize their profits and minimize losses.