Metrics tracking is a method of quantitatively measuring and tracking performance. It applies to areas like operations, finance, marketing, customer service, and project management. By tracking key measures or metrics such as cost per customer acquisition or return on investment, businesses can gain insight into the effectiveness of their efforts in different areas. It also gives them the ability to predict future outcomes, adjust resources accordingly, and take advantage of opportunities. With metrics tracking, businesses can ensure their activities are contributing to growth, sustainability, and profitability.