Mission Definition
The mission of an organization is its reason for existence. It is the goal that an organization seeks to achieve. A mission statement is a short, clear statement of an organization’s purpose, identifying the goal or main purpose of the company. The mission statement should be concise and easy to remember.
An effective mission statement tells readers what the company does, why it does it, and who it does it for. It should be brief enough to be remembered easily, but provide enough information to give stakeholders a clear understanding of the organization’s goals. The mission statement should guide decision-making within the company and be a rallying point for employees.
A good mission statement will:
– Be specific and clear about what the company does and why it exists
– Be easy to remember
– Guide decision-making within the company
– Be a rallying point for employees
