More Supply Than Demand is an economic concept that describes a situation where the quantity of goods and services offered by producers exceeds the quantity of goods and services that consumers are willing to purchase. In this environment, prices for goods and services decline as businesses try to incentivize buyers with discounts and other promotional offers in order to increase demand and bring balance back to the market. Consumers benefit from this as they’re able to acquire goods and services at lower prices, while businesses suffer from eroded revenues and profit margins.