Offer Definition

An offer is a proposal to sell or buy a product or service under certain conditions. A company makes an offer to potential customers through marketing and advertising channels in an effort to generate leads and sales.

The term ‘offer’ can also refer to the act of presenting something for sale, such as when a salesperson makes an offer to a prospective buyer. In this case, the offer includes not just the product or service itself, but also the terms of sale, such as the price, payment method, delivery details, and any warranties or guarantees.

Making an attractive offer is key to generating leads and sales. The right mix of features, benefits, and price will vary depending on the product or service being offered and the target market. But in general, an effective offer will be clear and concise, easy to understand, and relevant to the customer’s needs.