Omni-channel strategy is an approach that seeks to provide unified customer experience across multiple sales channels – from brick-and-mortar stores to online marketplaces and mobile apps. An omni-channel approach allows businesses to offer customers a seamless shopping journey, regardless of what type of device they’re using. By investing in an omni-channel strategy, companies can leverage powerful data insights to target specific customers with personalized offers and services; optimize their inventory flow; and streamline their operations to boost overall efficiency. In short, implementing an omni-channel strategy helps businesses become agile, adaptable and customer-centric.