Onlinetooffline Commerce – also known as O2O commerce – is an increasingly popular type of business model that combines the convenience of online shopping and the hands-on experience of traditional brick-and-mortar retail. The idea behind O2O commerce is to give customers a seamless shopping experience, bridging the gap between online and offline shopping. With innovations like click-and-collect and in-store pickups, customers can browse products online and then pick them up in their local store. This allows retailers to build stronger relationships with their customer base while also increasing their sales.