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Perceived Value

oboloo Glossary

Perceived Value

Perceived Value: A concept used to describe the worth of an asset or service primarily seen through the eyes of the consumer. It is often considered to be a subjective measure, as it doesn’t reflect the market price or actual cost but rather how much a customer is willing to pay for a product or service based on their perceived value. This concept is especially important for businesses to understand in order to optimize their pricing strategies and maximize profits.

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