Pest Analysis – A tool used to evaluate a company’s external environment and examine Political, Economic, Social, and Technological factors that may influence the firm’s success. Pest Analysis is a versatile and comprehensive method for evaluating competitive positioning in the market, enabling investors to identify risks and opportunities before making an investment decision. It can also help businesses stay ahead of the game by anticipating any possible changes that could affect operations. By exploring these four key areas, companies can gain invaluable insight into the ever-changing business landscape and increase their chances of making profitable investments.