Predictive Demand Forecasting is a business strategy used to anticipate customer demand for a product or service. By leveraging the power of data, predictive analytics and machine learning algorithms, companies are able to predict potential market trends and customer behavior to maximize sales opportunities and profits. It involves analyzing historical sales data, forecasting future customer preferences and predicting customer buying patterns to accurately determine the optimal distribution of resources. The ultimate goal of this strategy is to optimize resource allocation and production levels, ensuring businesses remain competitive in an ever-changing marketplace.