Press coverage is a powerful tool for businesses to build awareness of their brand, products and services through news media such as newspapers, magazines, broadcast media (television and radio), digital media (websites and blogs) and even social media. It involves creating an interesting story or issue that can be communicated to the mass media outlets in hopes of gaining valuable PR exposure. Press coverage offers businesses an opportunity to reach a wide audience quickly, build credibility and establish an active presence in the marketplace. With the right press coverage, businesses can create a lasting impression on their target audience and gain new customers.