oboloo Glossary

Pressrelease

oboloo Glossary

Pressrelease

Pressrelease: A pressrelease is a sharable communication from a company or organization to inform the public about an event, announcement, or newsworthy experience. It is often distributed in writing via digital channels such as presswire services and social media. Pressreleases are not only important for disseminating information but can also be used to build relationships between companies and their customers, bring attention to new products and services, and generate positive word of mouth publicity. Investing in a strong pressrelease strategy is key to ensuring your message reaches the right people and resonates with them in a captivating and engaging way.