Price Point Definition

A price point is the specific price at which a product is sold. It is the selling point of a product, and it is determined by the market demand for the product. The price point of a product can be changed in order to increase or decrease sales. In order to find the optimal price point for a product, businesses must consider the costs of production, shipping, and marketing, as well as the potential revenue from sales. They must also take into account the competitive landscape and what other businesses are charging for similar products.