Pricing Strategies in Marketing is the practice of setting prices for products and services with the intent of maximizing profits by anticipating customer demand and competition. By strategically adjusting and controlling prices, businesses can increase their bottom line, ensuring better financial outcomes and greater market share. Pricing Strategies in Marketing involves making informed decisions based on factors such as cost, competition, and customer preferences. Companies may employ pricing models to automate their pricing strategy or develop a specific pricing strategy to target a particular market segment or demographic. The overall approach seeks to maximize profitability while also taking into account customer satisfaction.