Project objectives are the specific targets or milestones that a project team is aiming to achieve. They are the measurable goals or outcomes that need to be accomplished to move the project forward. Project objectives can range from the big picture objectives of a project, such as improving efficiency and increasing profits, to the more specific goals, such as increasing customer satisfaction or launching a new product. Project objectives are often written down in a project charter and serve as the foundation of the project. They should be clear and concise and should be achievable within the scope, timeline and budget of the project. By outlining the goals and objectives of a project, the project team can more easily measure progress and ensure that the project is on track. Clear and achievable objectives also help to motivate the project team and ensure that everyone is working towards the same goal. Objectives should be regularly reviewed and revised as the project progresses, in order to ensure the project’s success.