Pull Definition
In business, the term ‘pull’ refers to a promotional strategy that draws customers toward a product or service. This type of marketing is typically used in response to customer demand, rather than proactively pushing a product onto the market.
The goal of pull marketing is to create interest in a product or service through various channels, so that customers are more likely to seek out the company when they are ready to make a purchase. This type of marketing can be very effective in driving sales, but it requires careful planning and execution to be successful.
There are several different ways to execute a pull marketing strategy. Some common tactics include:
-Advertising: Advertisements can be placed on TV, radio, online, or in print media to generate interest in a product or service.
-Public relations: Creating positive press coverage for a company or its products can help generate interest and pull customers toward the business.
-Promotions: Special offers and discounts can entice customers to try out a product or service.
-Word of mouth: Getting customers and clients to talk about your business can be one of the most effective forms of pull marketing.
