Quick Assets are a key measure of financial performance. They are assets that can easily and quickly be converted into cash, such as accounts receivable, stock/inventory, and short-term investments. Generally, the quicker an asset is ready to be sold or exchanged for cash, the more valuable it is for business. This is why Quick Assets are so important – they provide businesses with the liquidity needed to meet their short-term obligations and stay afloat. Companies need to manage these assets carefully in order to ensure they remain liquid and available when needed.