A Sales and Marketing Agreement is a document that outlines the roles, responsibilities and expectations between two parties in the sale of goods and services. It may also be referred to as a sales and marketing contract or agreement. It typically covers topics such as pricing, product specifications, payment terms, marketing activities, delivery processes, dispute resolution and more. By clearly defining these details, a sales and marketing agreement can help ensure that both parties have a clear understanding of their rights, obligations, and strategies for achieving success. The agreement helps protect the interests of both parties while ensuring that they receive what they are expecting from the deal.