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Sales Data Warehouse

oboloo Glossary

Sales Data Warehouse

A Sales Data Warehouse is a central repository of data that serves as the source of integrated and consistent sales-related information for analytical reporting and decision making. It’s designed to aggregate and integrate data from multiple sources – such as CRM, ERP, POS, Ecommerce, marketing platforms, email service providers, and more – and store it in one secure place for analysis. By using a Sales Data Warehouse, managers, analysts, and executives have the power to gain insight into key performance drivers and trends quickly and easily – leading to better decisions that can help businesses grow faster.

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