Sales Expenses refer to any costs incurred in order to increase sales revenues. This covers all activities conducted by a company to generate revenue, such as advertising and promotion, trade shows, and travel expenses for visiting customers. Companies must carefully track and manage these expenses to ensure that they are essential for helping further sales objectives and do not exceed the budget designated for them. Sales Expenses give companies valuable insight into how much it costs to acquire new business and are essential for calculating the return on investment from marketing and advertising efforts.