Sales marketing automation is the practice of using technology to make all aspects of your sales and marketing processes more efficient. It involves automating repetitive tasks – like data entry, lead generation, prospect tracking, email follow-ups, customer segmentation and more. By streamlining these tasks, businesses can save time and resources while increasing productivity. With sales and marketing automation, businesses can easily create personalized customer experiences, track leads more closely, and measure performance with powerful analytics tools. Automation allows companies to reach customers faster and more effectively than ever before.